Holga medio formato - Amsterdam 2010
The Holga camera was designed by T. M. Lee in 1981, and first appeared outside China in 1982 with its appearance in Hong Kong.[4] At the time, 120 rollfilm in black-and-white was the most widely available film in mainland China. The Holga was intended to provide an inexpensive mass-market camera for working-class Chinese in order to record family portraits and events.[5] However, the rapid adoption of the 35mm film format due to new foreign camera and film imports virtually eliminated the consumer market for 120 rollfilm in China.[6] Seeking new markets, the manufacturer sought to distribute the Holga outside mainland China.
Within a few years after the Holga's introduction to foreign markets, some photographers began using the Holga for its surrealistic, impressionistic scenes for landscape, still life, portrait, and especially, street photography. These owners prized the Holga for its lack of precision, light leaks, and inexpensive qualities, which forced the photographer to concentrate on innovation and creative vision in place of increasingly expensive camera technology.[7] In this respect, the Holga became the successor to the Diana and other toy cameras previously used in such work. A Holga photograph by David Burnett of former vice-president Al Gore during a campaign appearance earned a top prize in a 2001 White House News Photographers' Association Eyes of History award ceremony.[3]
Recently the Holga has experienced renewed consumer interest outside China due to the increasing popularity of toy cameras, and a continuing counterculture response to the increasing complexity of modern cameras.[8]
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